Stack Benchmark
Pick your vertical, tick the tools you run, and see how your stack compares to the 3,145 DTC storefronts where we detected one — layer by layer, against real installs, not vendor marketing.
/ your personal stack report
Your stack, layer by layer
Also in your stack
These tools stay in your report and calculator link. They are excluded from peer comparison and layer coverage.
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Your tools — tick everything you run
Your coverage
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Tick your tools
Select the tools you run to see how your coverage compares to indexed DTC storefronts.
What 3,145 DTC brands run, by layer
| Layer | Brands with a pick | Most detected | Runner-up |
|---|---|---|---|
| Platform | Shopify (92%) | WooCommerce (3%) | |
| Email & SMS | Klaviyo (79%) | Attentive (15%) | |
| Reviews & UGC | Yotpo (64%) | Okendo (59%) | |
| Support & helpdesk | Gorgias (25%) | Tidio (1%) | |
| Analytics & attribution | Triple Whale (21%) | Northbeam (7%) | |
| Upsell & checkout | Rebuy (16%) | AfterSell (3%) | |
| Subscriptions | Recharge (4%) | Skio (3%) | |
| Loyalty & referrals | Rivo (4%) | Social Snowball (4%) | |
| Page builders | PageFly (7%) | Replo (4%) | |
| Post-purchase & shipping | Loop Returns (5%) | AfterShip (2%) |
How is the benchmark calculated?
We scan the public storefronts of 3,145 DTC brands (ranked by our Tranco × CrUX index) for tool signatures — script tags, CDNs, and markup fingerprints. Your picks are compared against brands in the same vertical: how many of them cover each layer at all, and how popular each specific tool is among them. The comparison runs in your browser. If you request an email report, your email address, selected tools and vertical are sent to our delivery service for that one-time email. If you also choose updates, SendPulse stores your email, vertical and stack size with your signup preference and sends a separate confirmation email. You can unsubscribe from updates at any time.
Why isn't my tool listed?
Only tools we can reliably detect from storefront code appear here. Backend-only tools, agencies, and custom builds leave no public signature, so we won't claim numbers about them. If a detectable tool is missing, tell us and we'll add a signature.