Marcella NYC tech stack
About Marcella NYC's storefront
The captured Marcella NYC storefront organizes its catalog into shopping sections including All Clothing, New Clothing, Best of Fall and Tops. These are examples from its navigation, not a complete product inventory.
Detected stack
| Layer | Tool | Confidence | Evidence |
|---|---|---|---|
| Platform | Shopify | high | signature: cdn.shopify.com |
| Helpdesk & CX apps | Gorgias | high | signature: gorgias.chat |
| Shopify review apps | Yotpo | good | signature: yotpo |
| Shopify review apps | Okendo | good | signature: okendo |
| Email & SMS marketing | Klaviyo | good | signature: klaviyo |
| Email & SMS marketing | Attentive | good | signature: attn.tv |
| Analytics & attribution | Triple Whale | good | signature: triplewhale |
What stands out in Marcella NYC's detected stack
Attentive appears on 136 of the 781 apparel storefronts with at least one detected tool in this dataset (17%). Marcella NYC is one of those observed storefronts. This measures how often we detect the tool, not its quality or the brand's results.
Attentive and Triple Whale are both detected on Marcella NYC. That same pair appears together on 39 apparel storefronts in our dataset. Co-occurrence is a useful starting point for researching a stack, but does not establish that the tools are integrated or which features are enabled.
| Tool | Observed in this category | Explore the tool |
|---|---|---|
| Shopify | 737 / 781 (94%) | Shopify pricing · Shopify alternatives |
| Gorgias | 226 / 781 (29%) | Gorgias pricing · Gorgias alternatives |
| Yotpo | 466 / 781 (60%) | Yotpo pricing · Yotpo alternatives |
| Okendo | 430 / 781 (55%) | Okendo pricing · Okendo alternatives |
| Klaviyo | 609 / 781 (78%) | Klaviyo pricing · Klaviyo alternatives |
| Attentive | 136 / 781 (17%) | Attentive pricing · Attentive alternatives |
| Triple Whale | 137 / 781 (18%) | Triple Whale pricing · Triple Whale alternatives |
How Marcella NYC compares in apparel
We detect 7 tools on Marcella NYC's storefront, above the apparel median. The median apparel storefront with at least one detection has 5 detected tools. In the 10-layer comparison below, Marcella NYC has detections in 5 layers.
Layer by layer
| Layer | On this storefront | apparel peers |
|---|---|---|
| Platform | Shopify | 98% |
| Email & SMS | Klaviyo, Attentive | 86% |
| Reviews & UGC | Yotpo, Okendo | 76% |
| Support & CX | Gorgias | 29% |
| Analytics | Triple Whale | 23% |
| Upsell & checkout | not detected | 13% |
| Subscriptions | not detected | 3% |
| Loyalty | not detected | 13% |
| Page builder | not detected | 8% |
| Post-purchase | not detected | 14% |
Other apparel stacks to explore
These storefronts share detected tools with Marcella NYC. Selection is based on overlap within this category; it is not a ranking or an endorsement.
Bad Birdie
Shared detections: Shopify, Gorgias, Yotpo, Okendo, Klaviyo, Attentive, Triple Whale.
Havaianas
Shared detections: Shopify, Gorgias, Yotpo, Okendo, Klaviyo, Attentive.
Marine Layer
Shared detections: Shopify, Gorgias, Yotpo, Okendo, Klaviyo, Triple Whale.
Research your own stack
Use Marcella NYC's profile as a reference, then scan your own storefront to see what is detectable. Compare your tools with Stack Benchmark and model your own plans and usage in the Stack Cost Calculator. A public signature cannot reveal Marcella NYC's bill, contract or implementation.