Tagged: Email & SMS
Klaviyo runs email for 78% of indexed DTC brands. Five measurements, one answer.
Index-scale detection: Klaviyo at 78% of 3,152 storefronts, what happens to its share when you reach below directory-indexed DTC, and where the challengers actually live.
We scanned 3,797 DTC storefronts. Here's what their code shows.
October 1 snapshot: 3,152 brands with detected tools, 17,123 tool detections, and a median of five tools. Aggregate counts stayed stable while 385 brands' detection results changed.