Four top DTC brands changed platforms in September. Only two moved to Shopify.
We re-scan every storefront in our index and diff what we detect against the previous capture. Most brands don’t change platforms between scans. Between our August 29 and October 1 captures, four brands from the top of our index did, and they didn’t all go the same way.
| Brand | Rank in our index | Before (Aug 29) | After |
|---|---|---|---|
| Poppi | #3 | Shopify | PepsiCo-built site (no Shopify detected) |
| Suitsupply | #5 | Salesforce Commerce Cloud | Shopify |
| Almond Cow | #88 | Shopify | WooCommerce, via a stop on Amazon |
| Mvmt | #338 | Salesforce Commerce Cloud | Shopify |
All four were re-checked live on October 22.
Two brands left Salesforce Commerce Cloud for Shopify
Suitsupply, the menswear brand and #5 in our index, served a storefront full of Salesforce Commerce Cloud code in our July, August 8 and August 29 captures: about 30 platform markers each time and no Shopify. On October 1 the same domain, same page title, served no Salesforce markers and about 90 Shopify ones, including the identifier of Suitsupply’s own production Shopify store.
Mvmt, the watch and accessories brand, shows the same pattern even more starkly: 286 Salesforce markers in August, zero in October, and 343 Shopify markers pointing at its own production store.
Neither move is a small one. A Salesforce Commerce Cloud build is typically a long-term commitment with custom development around it, and moving a storefront the size of Suitsupply’s means rebuilding catalog, checkout and integrations. Two of them in a single month is a data point for a trend ecommerce teams have been discussing for a while: brands that once needed an enterprise platform now find Shopify’s top tier enough.
Two brands left Shopify, for different reasons
Poppi, the prebiotic soda and #3 in our index, ran a Shopify storefront with Klaviyo and Yotpo in August. Its domain now serves a different kind of site, built on a modern JavaScript framework with PepsiCo references throughout. We no longer detect Shopify, Klaviyo or Yotpo there. PepsiCo acquired Poppi in 2025, and this looks like what often follows an acquisition: the brand site moves onto the parent company’s web stack. A brand site and a DTC store are different things, so this may say more about how the brand now sells than about platforms.
Almond Cow, the plant-milk maker and #88 in our index, took the most unusual route. On August 29 it ran Shopify with Klaviyo, Okendo and Yotpo. On October 1 its domain redirected to its Amazon storefront. By October 22 it had relaunched on WordPress with WooCommerce. Moving from Shopify to WooCommerce runs against the usual direction of travel, and the Amazon redirect in between suggests the store sold through Amazon while the new site was built.
What this does and doesn’t show
Our detection reads the public code each storefront serves. That makes a platform change easy to see: the old platform’s code disappears and the new one’s appears, on the same domain. It can’t tell us why a brand moved, what it pays, or how the migration went. Everything above about motives is labeled as interpretation.
Four moves is an anecdote, not a trend. What makes them worth noting is where they happened: two of our top five brands changed platforms within one month. We’ll keep diffing every scan, and as more cycles accumulate this becomes a dated record of who moves where.
Each brand’s current detected stack is on its profile: Suitsupply, Mvmt, Poppi, Almond Cow. For the platforms themselves, see our Shopify and Salesforce Commerce Cloud pages.